Luxury shopping redefined in large new space
Experience luxury shopping redefined in a large new space with Ginger’s flagship showroom designed by BURDIFILEK.
Ginger’s new flagship showroom redefines luxury shopping in a 20,000 sq. ft. space in Toronto, Ontario, Canada. The interior design firm BURDIFILEK created the space, which is a finalist in the 8th annual GRAY Awards, Retail or Showroom breakout category.
The Design Concept
ELTE’s owners approached BURDIFILEK to reimagine the new home for their luxury bath and kitchen brand, Ginger’s. The client’s vision was to create a more streamlined shopping experience by consolidating everything under the same umbrella.
The new flagship would introduce an extensive array of luxury branded products and reinforce their reputation for curated collections and excellent customer service. The designers aimed to represent the family’s DNA by showcasing their desire for quality and innovation.
Breaking the Space
One of the biggest challenges was the size of the venue, a 20,000-square-foot raw industrial warehouse. BURDIFILEK found creative solutions to break the large volume of space, keeping the integrity of the building and playing with the idea of an art gallery concept.
Related: Seattle Kitchen Redesigned as Gallery and Gathering Space
The uniqueness of the architectural envelope incited the designers to create zones in the mid-floor area with volumes called “the Pavilions”. The black metal frames and frosted glass pavilions take their cues from the existing clerestories of the warehouse.
These pavilions serve as mini-galleries to display specific hardware collections or product lines, defining a primary and secondary circulation within the floor plan. The semi-translucent glass allows for kinetic movement, creating a sense of curiosity for what is beyond.
Enhancing Aesthetic and Functionality
To enhance the aesthetic and functionality of the spaces, all materiality was purposefully chosen to be matte. Since most of the products are polished metals and high gloss porcelains, the resulting effect is that the collections shine against the matte surfaces.
The designers created monolithic sculptural displays and pedestals, at times brutalist in form and shape. The calculated simplicity of the design allows the client flexibility to create vignettes and showcase more products without overwhelming the shoppers.
Related: Info And Enterprise Technology News
Instead of signage, colors, shapes, and forms guide customers through the various spaces. The palette is rich with touches of brick, French blue, white, and natural wood. The pop of colors acts as a backdrop for the visual merchandising team and functions as canvases for seasonal displays and storytelling.
The designers also created consultation areas, workstations, and cash points that are user-friendly, functional, and comfortable enough for extended consultations. All custom-designed working areas are made of warm wood with complementary stone accents, creating a welcoming atmosphere.
A Unique Shopping Experience
The perimeter of the space is light naturally from the clerestories windows, but focusable lighting was used to highlight the different pavilions, making it warm, inviting, and inspiring.
According to the report, the project was completed in September 2024, and it was photographed by A-Frame Studio. The design team included Founder and Creative Director Diego Burdi, Founder and Managing Partner Paul Filek, and several other designers and collaborators.
