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- New knowledge from Ernst & Young suggests will probably be an necessary a half of the consumer expertise — but not every little thing.
- Furthermore, eighty one percent of consumers in Indonesia want to make purchases immediately through a conversational messaging app.
- India-based shopping apps climbed the Asia download rating chart for the quarter ended December 31 pushed by Diwali and online purchasing events similar to Flipkart’s ‘Big Billion Days’.
Livestream purchasing is still in its infancy, however a number of retailers and brands are experimenting with the format, which allows viewers to observe online content and shop on the identical time, often with a direct buying function. TikTok is now producing its first live purchasing and leisure occasion on Wednesday the place individuals can purchase products instantly on the platform, tapping into the rise of “social buying”. In reality, it’s doubtless that online retailers will lose $48 billion to e-commerce fraud in 2023.