Chanel, Primark Don’t Promote Fashion Online
Designing an online buying web site presents distinctive challenges that may not be evident in other types of web design. Within the past decade, altering shopper attitudes, notably towards sustainability and company transparency, have pushed corporations to reevaluate their labor practices and environmental impacts. A 2015 Nielsen survey discovered that 66 Women Fahion p.c of buyers worldwide say they’re willing to pay additional for products or services from corporations with social or environmental impact commitments. Yet there nonetheless is, because the Harvard Business Review coined it, an “intention-action gap” between what shoppers say and what they buy. About You focuses …