Grant Westfield launches Laura Ashley wall panels

Later this year, Grant Westfield will launch the Laura Ashley Wall Panel Collection, merging the brand’s signature patterns with the functionality of waterproof wall solutions. This initiative aims to empower architects, interior designers, and developers to craft expressive commercial and residential spaces.

Balancing Aesthetics and Functionality

Modern interior design increasingly prioritizes materials that harmonize visual appeal with resilience. The upcoming Laura Ashley Wall Panel Collection transforms the brand’s most beloved motifs into adaptable wall panel designs suitable for both commercial and residential applications.

Grant Westfield, the UK’s top wall panel producer, has collaborated with Laura Ashley to develop a series that merges artistic flair with the practical needs of contemporary design. The collection draws inspiration from Laura Ashley’s heritage, nature-themed motifs, delicate floral arrangements, and refined color schemes, all reproduced digitally in laminate with a wallpaper-like texture. This offers a modern alternative to conventional wall coverings.

Versatility Across Industries

The collection includes 10 distinct designs, enabling professionals to infuse pattern, hue, and character into diverse settings. While ideal for bathrooms, these panels extend their utility to washrooms, lobbies, fitness centers, spas, retail spaces, and dining establishments. Their durable, waterproof, and grout-free construction makes them ideal for high-use areas where durability and low maintenance are critical.

Unlike traditional tiles, these panels simplify installation while delivering decorative finishes without visible grout lines. For projects spanning multiple sectors, their adaptability allows consistent design themes across different zones while meeting each space’s functional demands.

Enhancing Hospitality Design

The collection holds particular relevance for hotels and hospitality venues, where seamless transitions between guestroom and bathroom aesthetics contribute to a unified interior experience. Laura Ashley’s wallpaper-inspired patterns introduce warmth and personality, helping designers craft welcoming environments that feel intentional and cohesive. The refined color palette also pairs well with upholstery, such as bedding, throws, and cushions, to create harmonized schemes.

For boutique hotels, these panels provide a way to establish unique interiors that embody a property’s identity while maintaining the durability needed in hospitality settings. The same design approach can be applied to lobbies, spas, and other communal areas.

Innovating Residential Spaces

The collection also caters to homebuilders looking to raise standard bathroom finishes. These decorative panels allow for recognizable patterns and thoughtfully curated color schemes without sacrificing performance. By blending traditional wallpaper aesthetics with waterproof laminate technology, the designs offer a fresh option for creating standout residential interiors.

The panels measure 2700 x 1200mm, with a 2600 x 1200mm option accounting for a 100mm pattern-alignment tolerance. Upon its release later this year, the Laura Ashley Wall Panel Collection will redefine wall finishing solutions for architects, designers, and developers.